Saturday, July 24, 2010

Dead squirrels used as beer holder

It's another one of those news pieces that make you wonder "what in the hell were they thinking?"

A scottish brewery used dead squirrels with presumably empty stomachs or at least empty for the most part, to promote their latest beer. Why? Because they could, one supposes. The beer in question that goes by Brew Dog, which is reputed to be the strongest and most expensive beer yet, sold out within hours of its release.

The brew contains a record 55% alcohol and animal advocates are not impressed and condemned the stunt. No kidding! The initial run was packaged in 7 dead stoats, 4 squirrels and a rabbit. A stoat for those of us who are not familiar with this animal, is a small animal or ermine. The beer could become a collectors item given the price of (Can. $800 - U.S.$1000) per bottle. You really have to like beer to pay that price.

Here's a photo of the beer and the beer holder:

Here's what a stoat looks like:

"It's pointless and it's very negative to use dead animals when we should be celebrating live animals," Advocates for Animals policy director Libby Anderson told BBC Scotland. "This seems to be a perverse idea."

What next? Vintage champagne bottles in hamsters or shot glasses of vodka in gold fish? Gimme a break!

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