Here we go again yet another of those studies that make you scratch your head and utter, "huh" or "say what?" or "why?"
According to research conducted by one Andrew Elliot of the University of Rochester, women living in the U.S., England, Germany and China like guys who wear red. This leads one to ask oneself why would somebody want to pay to have a study to find this out. But I digress.
Men who want to get the attention of females should dress in red, a color, which new research shows makes them more desirable to the opposite sex. Wearing red attire was thought to be sensuous primarily when women wear it and not guys.
"Our findings suggest that the link between red and sex also applies to men," Elliot said. "For women, the color made a big difference."
Even though cultural differences related to the color, the findings of women being attracted to men in red were consistent throughout the countries. On a personal note, I've seen touches of red combined with navy blue, which is alright and even touches of red in tie designs but IMHO, clothes for males that are entirely red-colored are rare. Not my taste but different strokes for different folks I guess... I'm thinking here...very few males of my aquaintance wear red to be candid. Matadors spring to mind...clowns...Ronald McDonald...few and far beween.
According to the report, the research consisted of seven experiments with some split into two parts, each with a group of between 20 and 57 people aged 19 to 22 years old. Women participated in all the experiments, while men were included as a control group in one.
The researchers suggested that for men wearing the color may trigger a change in behavior and that something as simple as wearing a red tie could give a more confident business presentation.
So the message here seems to be is wear anything with red to feel extra confident and get the attention of the opposite sex. Or something. Who is paying for this study, anyway, one wonders.