So y'see...Angelina Joli and Brad Pitt, two very popular i.e. hot, personalities right now recently had twins. Like most parents they are proud of their offspring and want to immortalize their newborns in photos. What makes these particular children unique is that their photos are rumored to be worth $14 million dollars on the market.
People magazine nabbed the rights and guaranteed they will sell lots of magazines.
"A person involved in the negotiations for pictures of Brad Pitt and Angelina Jolie's newborn twins says the rights have fetched $14 million.
The person asked not to be named because he was not authorized to release the figure. People magazine scored the photos in a joint deal with the London-based Hello! magazine, and the two will split the bill.
It is the second time People magazine has won the North American rights to the couple's exclusive baby pictures in exchange for a hefty donation to charity."
Read the story here: http://www.cnn.com/2008/SHOWBIZ/Movies/08/01/brangelina.photos.ap/index.html