Monday, January 08, 2007


Okay - I admit I tuned in and in the end, it was...interesting. The Donald was the Donald was...ever the blustering businessman but in the end he is a showman.

The move to L.A. strikes me as a means in which to increase sagging ratings last season. You know - la-la-land with its sunny, warm climate...tanned roller skating beach bunnies and boys...the glamor...Rodeo Drive...up-scale restos...youth. This season he has added his children, Ivanka and Donald Jr. to the scenario forsaking the seasoned-but-older helpers, Caroline and George. To her credit Ivanka is definitely more animated and opinionated but Donald Jr. has yet to make an appearance, so we'll see which off-spring will become the shining media darling. There was an interesting twist this season in that the losing team was/is forced to sleep in tents outside while the winners get to sleep in relative splendor in the Trump mansion and be treated complete with champagne. The losers obviously not used to 'roughing it' grumbled and bickered with each other. In other words - same old, same old. The other twist is that the winning project manager for the teams get to sit by Trump's side at the end of the show and assist "the Donald" and Ivanka as to who will be shown the door followed by the infamous taxi/limo ride to anonymity.

After the recent events and spat with Rosie O'Donnell it will be interesting to see how or if it will be interpreted in the ratings. As the expression goes, 'I don't care what they say about me as long as they spell my name correctly.' We'll see.

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