Monday, December 10, 2007


Women living in cold climates or at least climates that experience winter for a good portion of the year, might welcome this new innovation or some would call it, gadget.

A leading lingerie company has joined Japan's fight against high fuel use, unveiling a heated bra for winter.

You read it right: a heated bra to keep your breasts nice and warm and cozy. Now how this fits into the big picture of fighting global warming is somewhat questionable.

The fluffy creation contains special pads filled with an eco-friendly gel that can be easily heated in a microwave oven or with a hot water bottle. The design also includes a furry boa designed to double as a winter scarf.

Lingerie giant Triumph unveiled the bra months after PM Junichiro Koizumi urged Japan's office workers to ditch ties to save on air conditioning.

Being padded, the new bra packs a little more bulk than most regular designs, but the Japanese arm of Triumph insisted the look was more chic than sheep.


"We hope this will not only help prevent global warming but also provide a little fashion chic to the office," the company said in a statement.

The bra, which comes only in white, also features a pendant shaped like a chili pepper dangling on its front.

Only in white? How unfashionable! And a chili pepper? The siginifigance one presumes is that the bra provides enough heat as when consuming a chili pepper. Or something similar... I dunno!

The boob warmer also comes with matching shorts but is not being offered for general sale and the two pieces are being promoted as a prototype product, the first step towards mass-producing eco-friendly clothing.

Japan's government is encouraging people not to set their domestic heating higher than 20C this winter, to reduce fuel consumption and conserve energy stocks.

During the summer, Mr Koizumi surprised Japan's traditionally well-dressed office workers by discarding his tie and urging his countrymen to do the same.

Just wondering how discarding a tie will help the environment. Perhaps it's a small effort to keep cool. Go know!

The drive to reduce air-conditioning use and thus greenhouse gas emissions was estimated to have saved enough power to supply 240,000 homes for a month.

Somehow and maybe it's just me but a bra that is heated in a microwave makes me a little nervous.

See a photo of the bra here:

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